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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Listening Skill

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Listening skills are essential in any conversation  relationship. It's important to be able to effectively listen when you're in a social setting and to have an ear to ear connection with others. It's easy to assume that everyone is talking to you. But if you have poor listening skills it will come across as you're not interested in what they're saying and aren't paying attention. It's important that you learn to become more aware of who is around you, who you're talking to and how you are communicating to gain better understanding of people and situations.

The purpose of the active listening training resources for teaching coaches is to assist your coaching course participants improve their listening skills for everyday life. Active listening means to fully focus on what another person is saying, verbally demonstrate your understanding by actively showing your interest and communicate your awareness of the speaker's message to them, so they can verify the accuracy of their understanding. It's a skill that can be easily learned and improved through coaching.

Active Listening Skills are necessary regardless of whether the person speaking is in a group or one-on-one and it's an essential skill for leaders. A good leader is one who can listen and respond in a timely and sensitive way, providing accurate feedback and helping to establish a positive relationship among team members. Active Listening Skills, when practiced with good listening skills provide good feedback and a collaborative atmosphere where everyone can get meaningful information and feedback from the speaker.

There are some basic tips and techniques that coaches can use with their clients to improve their listening skills, however, there's also the need to consider the specific needs of each client and the type of situation. For one thing, while some clients benefit from direct eye contact, others may not, for other clients hearing and speaking directly to the person they're talking to is more effective. Coaches can practice active listening techniques with their clients in group settings or one-on-one sessions. This is especially useful if the coach/ client faces a challenge in getting a response or wants to improve their listening skills. So, in a one-on-one setting, listening skills can be easily improved by simply communicating in a more natural, interactive manner and practicing active listening techniques.

Listening is necessary for effective communication, which is one of the most important factors that lead to successful relationships. Effective listening skills are necessary regardless of whether the person speaking is in a group or one-on-one and it's an essential skill for leaders. A good listener is one who can understand another person's message and convey their meaning effectively, which is vital for effective communication. There are many ways to improve listening skills and most people learn through trial and error and through developing and maintaining relationships that foster listening skills and increase understanding and compassion for others.

Most of us have a few basic communication skills and experience more advanced skills during our daily interactions. However, when communication becomes more complex, our cognitive processing slows down, and it's easier to get caught in the 'doing the right thing' maze rather than getting truly involved in the conversation. This is where a good listening skills training can help. Good trainers will prepare their trainees in a way that allows them to develop and practice these communication skills in real-world scenarios.

Some of the most common communication barriers faced by people include: hesitancy, tone, volume, invalidation, silence, and non-sequitur. These barriers are not insurmountable and most people will be able to overcome them. However, with all these factors working against us, it's no wonder why so many people feel that they need some sort of training to overcome their problems. Learning and practicing effective active listening skills can be one of the best investments you could make. In addition to improving your listening skills, you'll also be learning valuable communication skills training, which could benefit you in many different aspects of your life.

If you need some training in effective and efficient listening skills, you can get it very easily. The Internet is a great place to start looking for competent and professional listening teachers. They could all be found on highly regarded websites with lists of credentials and experience to prove that they are capable of teaching you the skills you need. There are also websites which offer downloadable materials on how to improve your listening skills. All you need to do is to download these materials, put them on your computer, and then get going!

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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